Carson's Marketing Blog

  Nike: A Deep Dive into Social Media Buzz I selected Nike, a globally recognized brand known for its innovative athletic footwear, apparel, and equipment. I also chose this company because I own a lot of Nike and my father works there. What are people saying about the company, brand, or a product? Nike consistently gets a lot of attention on social media, with users discussing everything from their latest product releases to their social justice initiatives. People have strong opinions about the quality, design, and performance of Nike products, as well as the company’s marketing campaigns and corporate social responsibility efforts. What interested you about this brand or product? Nike's ability to stay relevant and influential in an ever changing market like activewear. Their use of popular athlete and influencer endorsements, innovative product designs, and bold marketing campaigns make them a fascinating subject for analysis. What is the company/brand's Value Proposition?

  When I came across the article “The Olympics breathe life into niche sports. How do they win sponsors in other years?” by Alyssa Meyers, I was interested in the idea about how niche sports manage to sustain themselves outside the Olympic spotlight. The Olympics are a grand stage, but what happens when there is no olympics? This article provides a deep dive into how these sports maintain sponsor interest year-round, and I wanted to explore this further. Summary of the Article The article dives into the sponsorship dynamics of niche sports like handball, fencing, artistic swimming, and boxing. It highlights three main points: Olympic Boost: The Olympics provide a significant boost in visibility and sponsorship interest for niche sports. For example, USA Team Handball saw a spike in interest from corporate partners as the 2028 Los Angeles Olympics approached. Year-Round Strategies: National governing bodies (NGBs) and athletes work tirelessly year-round to maintain sponsor interest. U